The Problem of Cultural Image of a Frontier Russian Region (Kaliningrad Case Study)

• Nikolaeva E.V.

  Moscow State University of Design and technology
  Moscow. Russia

Investigations on formation of regional brands are usually concentrated on marketing aspects. However in case of frontier territories the issues of dilution of common national symbolic identity of the region become crucial. The article considers the problem of ambivalence of the existing cultural image of the Russian exclave – the Kaliningrad city and the Kaliningrad Region. The study analyzes the role of proxemic means in actualization of the Russian culture semiosphere and suggests some variants of forming Kaliningrad’s image in the context of socio-cultural integration of the region into common cultural space of Russia, including technocratic-futuristic modality.

Keywords: territory image, cultural image, cultural environment, semiosphere of Russian culture, symbolic identity, Kaliningrad, frontier region.